Patricia A. Banks is Co-Editor-in-Chief of Poetics and Chair and Professor in the Department of Sociology and Anthropology at Mount Holyoke College. Professor Banks discusses her book, Black Culture Inc.: How Ethnic Community Support Pays for Corporate America. By examining how corporate support and giving to Black museums, cultural events, and music festivals, Prof. Banks details the complicated and often fraught relationship created by these gifts. Afropunk, Kool Cigarettes, and Dennys are all discussed for their relationship to Black culture and consumers.