Pamela Newkirk, PhD, is a journalist, New York University professor, author and multi-disciplinary scholar whose work examines contemporary and historical depictions of African Americans in popular culture. Professor Pamela Newkirk discusses her book, Diversity Inc.: The Failed Promise of a Billion-Dollar Business. She exposes the decades-old practices and attitudes that have made diversity a lucrative business while they fail to realize diversity. We discussed the history of exclusion, the role of Presidents Johnson and Reagan, and why higher education is such a battleground for Diversity, Equity, and Inclusion.